Our focus is on qualitative research and planning to inform the strategic and creative development of brands and brand communications. We are collaborative team players, working closely with our clients to help them get the best out of their ideas.

Consumers are at the heart of what we do, but we don't let them write our recommendations
- they are springboards, not judge and jury


Our areas of expertise are:
  • brand strategy development
  • communications strategy development
  • concept development
  • creative development (for advertising, design and other communications)
  • new product development
  • idea generation and development
  • advertising and design planning

 

We think creative research solutions, not processes, using a range of both classic and innovative methodologies, including:

  • group discussions, depth interviews
  • ethnography, experiential and observational approaches
  • workshops and co-authorship with clients and other 'expert' participants
  • brainstorming/iterative processes to create and develop ideas

copyright 2005 bob's your uncle research & planning ltd   email: info@bobsyouruncleresearch.com